The Medium is the Message

I agree with Marshall McLuhan that the medium is the message. I think that advertisers think carefully about the way to sell products based on media. They would not sell a product the same way on TV that they would in print. Also, when TV is the medium, in the case of the news, the anchors and reporters are all sharply dressed. This may or may not be the case with radio. Since we cannot see them, they could very well be wearing sweatpants and t-shirts.

I don't necessarily agree that TV is a cool medium though. I would think that other media would require the listener/viewer to fill in detail. When watching a sporting event on TV, the viewer can see what is going on. The announcers are just there to emphasize certain things and to analyze the players. Where if someone is listening to that same game on the radio, they must develop an image in their mind about what is actually going on. In my opinion, more detail is given on TV because it is visual. Something like the radio requires the listener to use a little more imagination to fill in missing details.